Meet the Artist
hello!
I am Jacquelyn Moreno, a multimedia artist, small business owner, pattern designer, art instructor and software engineer. I have a thirst for broadening my knowledge, experimenting with lots of mediums, and trying new things. This has led me to a career as an artist working in over 10 mediums, creating unique upcycled products, original artworks, commissioned pieces, and more. My work focuses on sustainable creation through the practice of upcycling, and my subject matter tends to be nature-inspired botanicals, florals, animals and landscapes.
how a business was born
I have been consistently making art for over 15 years. In 2020 I started an instagram account to start sharing my work for fun. I graduated from college that year with a degree in computer science and spent a few years working as a software engineer while using my free time to learn every craft I could get my hands on. In January 2022 I officially started my business, Jacquelyn Creates while working full-time. I used the margins of my days to figure out how to get a business off the ground, design a website, build up an inventory, start marketing myself, etc. By September 2022 I was working on my business full-time. Since then I have added countless new upcycled creations to my store, started vending at local art markets, teaching watercolor painting classes, completing commissioned work, and writing DIY tutorials for crafty folks who want to try their hand at sustainable creation.
my style and inspiration
Much of my art centers around nature. I grew up on a farm in the rolling hills of Vermont and now live in Colorado where I get to visit the most gorgeous natural landscapes whenever I want. I have a sizable houseplant collection, I am obsessed with flowers, and I have always had a special place in my heart for animals. My choice of subject matter tend to reflect natural elements with vibrant and bold colors.
With fabric arts like sewing, embroidery, or crochet the theme of nature still pervades within the method of construction. Using only secondhand materials allows me to prevent pre-loved textiles from ending up in the landfill. It is a small way to combat the environmental impacts of textile production by extending the lives of materials that already exist through slow fashion and upcycling.